THE FIXMYLE
BAD BREATH
REPORT 2026.
What 943 people told us about bad breath.
An analysis of 1,067 submissions across two Fixmyle online quizzes, run through UAE-targeted advertising.
Published September 2026
The sample
943 people.
One uncomfortable problem.
This report listens to what respondents selected — without turning self-reported experience into clinical fact.
The headline number refers to unique profiles across the full period. Question-level findings use submissions, because the source records are quiz completion events and 107 profiles submitted more than once.
About the research
Two quizzes.
Two distinct lenses.
The instruments asked different questions and are never combined question by question.
Field period: 19 July to 26 August 2026. Recruitment: paid Meta ads targeting the United Arab Emirates, leading to two landing-page quizzes.
Every chart labels its own denominator. This protects against reading the smaller Stay Ready sample as equivalent to the main quiz.
said their breath was worst all day, with no clear pattern.
524 of 961 submissions
Self-reported answer to: "When is your breath worst?" This does not establish persistence clinically.
Tried Everything / N=961
When breath
feels worst.
The dominant response was not tied to a single trigger or moment. Nearly one third selected waking up.
Tried Everything / N=961
What respondents
saw on their tongue.
These are visual self-descriptions. They are not examinations and should not be interpreted as evidence of a specific cause.
Tried Everything / N=961
How the mouth
usually feels.
A dry or sticky feeling was selected by 39.4%, while 46.0% described the mouth as otherwise normal.
said mints mask the problem for only a few minutes.
482 of 961 submissions
Perceived effectiveness, self-reported. No product was tested and the survey does not identify specific mint brands.
Tried Everything / N=961
What people said
about mints.
One answer option does not directly answer the question ("Haven't seen a dentist in a while"). It is reported exactly as collected and should be interpreted cautiously.
Tried Everything / N=961
Dental checkups
and awareness.
As with the mint question, one response option addresses a symptom rather than timing. The chart preserves the original instrument wording.
Tried Everything / N=961
Quiz-assigned
result categories.
These labels come from Fixmyle's answer-to-result logic. They are not medical diagnoses.
Stay Ready / N=106
Proximity was
the pressure point.
selected "Constantly, up close with people" when asked when they think about bad breath.
Smaller base: all three figures use N=106 and should not be generalized beyond this quiz audience.
Stay Ready / N=106
A snapshot of
the smaller quiz.
Each line comes from a different question. They are shown together as a directional snapshot, not combined into a composite measure.
Summary
Five findings
to carry forward.
All-day concern led timing
54.5% of Tried Everything submissions.
Tongue coating was common
47.9% selected a white or yellow film.
Dryness was frequently felt
39.4% selected dry or sticky.
Mints felt short-lived
50.2% said they mask it for minutes.
Closeness shaped Stay Ready
60.4% thought about it constantly up close.
Every finding describes respondents to a specific Fixmyle quiz. None demonstrates cause, prevalence in the general population, or treatment effectiveness.
Our perspective
This looks like
an uncertainty problem.
The clearest pattern is not one single moment. It is the difficulty of knowing when breath is fresh — and whether other people notice.
This is an interpretation of separate survey answers, not a tested psychological relationship.
selected one of two answers indicating that mints mask the issue briefly or barely help.
671 of 961 Tried Everything submissions
Our reading: the gap may not be awareness of quick fixes. It may be trust in how long they work. This points to a need for clearer routines, realistic duration expectations and solutions that address more than momentary masking.
Calculated from 482 "mask it for a few minutes" plus 189 "barely helps." Perceived effectiveness only; no product or treatment comparison was conducted.
Our perspective
People see signals.
The next step is less clear.
The survey contains possible clues — tongue appearance, mouth feel and dental awareness — but it cannot identify the underlying cause.
Percentages come from separate fixed-choice questions and must not be added together.
Transparency
Methodology
and limitations.
- Source
- Klaviyo "Quiz Completed" metric RLY3G3.
- Recruitment
- Paid Meta ads targeting the United Arab Emirates, leading to two quiz landing pages; self-selected audience.
- Coverage
- 1,067 events extracted event by event; 943 unique profiles.
- No demographics
- Age, gender and location were not collected.
- Field period
- 19 July to 26 August 2026. Timestamp available for 1,000 events.
- No clinical validation
- Responses and result labels are self-report and quiz logic.
- Processing
- Fixed-choice answers counted programmatically; no sampling.
- Data issue
- 25 events duplicated the final question; first occurrence retained. One event contained conflicting values.
- Duplicates
- 107 profiles submitted more than once; question charts use events.
- Generalisability
- Not representative of the general population. No statistical significance claimed.
Published by Fixmyle as consumer insight, not clinical research. Accuracy and transparent denominators take precedence over promotional interpretation.
The full report, formatted for print and offline reading.